more print research

while looking at pettibon stumbled on this cool book by Ed Ruscha

"OH / NO is a fore-edge book, with printing that appears when the gilt edge is fanned one way or another. Fore-edge painting was popular in the 18th century but rarely used today. Graphicstudio research encompasses the recapture and revitalization of such technology, enabling the development of fore-edge printing. The pages of the book are blank, perhaps a commentary on the meanings we would ascribe, or fail to ascribe, to such seemingly simple words.

When the book pages are fanned in one direction the text OH appears. When the book pages are fanned in the opposite direction the text NO appears.

OH / NO
2008
Cloth-covered hardbound book with two color fore-edge printing and silver leaf edges.
Text by the artist
Closed book: 5 1/4"H x 7 1/2"W x 2 1/16"D "

also his stuff is amazing